Touched By New Peru Tourism Campaign
A few days ago a friend sent me a link to the new video created by Peru to promote tourism in their country. I expected another fluff piece but what I found was a touching video that not only showcased the magnificence of Peru, but also eloquently captured how easy it is to forget what is really important in life. It begins with a shot of a man at a desk in a sterile office environment in the year 2032. But I won’t spoil it for you – better if you just watch the brief video:
I traveled to Peru last November and spent a month discovering the country. Of course, Machu Picchu was a dream come true for me and met my every expectation, but what surprised me most was how much I loved the country in general. From the pre-Incan ruins in northern coastal cities of Chiclayo and Trujillo, to the capital city of Lima, and the more remote areas like Colca Canyon, I found the people to be exceptionally warm and welcoming, and the food of Peru to be intriguingly delicious, if a bit of a challenge for this vegetarian. Unlike the man in the video, I waited until I was 54 to begin wandering the world, but the sentiment is the same. It is so easy to forget that love of friends and family, laughter, and joy are so much more important than working 70 hours per week for things like money, success, and fame, which in the end bring no joy. In my case, joy results from realizing, time and again, that we are all one human family, and Peru was one of the places on this earth that forcefully brought that message home.