Metasearch Engines Evolving Into Excellent Travel Booking Sites
In the beginning, if you wanted to book airfare online you visited each airline’s individual website, entered your search criteria, and compared the prices, routes, and travel times from the multiple sites prior to booking. Ditto for hotels. It worked, but the process ate up a lot of time and was extremely frustrating.
Sensing an opportunity, sites like Expedia and Travelocity sprung up. These search engines gathered all the information on airfares and hotels and made it available on a single site. That was better, but some things were still missing. In order to read customer reviews about hotels travelers could visit TripAdvisor, but once again that meant visiting multiple sites prior to making travel decisions. Enter metasearch engines. These relatively new sites incorporate everything into one place, making travel research and booking a breeze.