“If you’re a vegetarian how do you get enough vitamin B?” Harold asked.
Charles chimed in on my behalf: “Quinoa. It’s an ancient grain that was originally cultivated in Peru and it has one of the highest concentrations of vitamin B of any food, plus it’s high in protein.” I checked his information; as usual he was spot on. I’ve never met another individual who knows so many facts about so many things.
For the next three hours in REV Coffee, our little group expounded on matters small and large. A discussion about the destruction of the Amazonian rainforest in Brazil, which is irrevocably changing the lives of natives who rely on the jungle for their existence, led to speculation about whether the fabled “Lost City of El Dorado,” said to be filled with riches beyond imagining, ever really existed in the Amazon. When Ray wandered in and announced he was thinking of buying a DSLR Canon Camera, conversation turned to the relationship between aperture, speed, and ISO. And when fellow writer, Roger, asked me what reference materials I use when writing, I pointed him to Strunk and White’s “Elements of Style.”
Over the years, I’ve been a regular at any number of coffee shops but none compare to REV Coffee in Smyrna, Georgia. When owner Nick Bimmerle bought the coffee shop in 2008 it had good bones. The cavernous space in which it is located, an old auto repair shop with a soaring ceiling, roll-up garage doors, and exposed air conditioning ducts, was furnished with overstuffed couches, armchairs, and a scattering of cafe tables. Area rugs dotted the concrete floor and the walls displayed original creations from local artists. But it was Nick’s special touch that turned REV from just another coffee shop into the “Cheers” of the greater Atlanta area.
In addition to Wednesday night open mic and Friday night live music programs, Bimmerle encourages groups of all kinds to meet at REV. “I’ve never been close-minded when people asked me if it would be cool if we did this or that, whether it’s knitters or chess players, because that’s what this place is all about, the community and giving people a place to come.” One of his great successes has involved teaming up with Cumberland Community Church. “A lot of the congregation frequent REV. They’re just great people, so whenever they need something we’re happy to help out and vice versa.” The church lends chairs to REV for their bi-monthly ‘Bleep-Free,’ family-friendly comedy night, which features amateur Atlanta-area comedians, some of whom, insists Bimmerle, are very funny. At the end of the evening the audience votes for their favorite and the winner goes home with $100 cash. “It really fills the place up,” he adds.
Eliciting this kind of devotion in customers can also have drawbacks. Whenever I’m in town, I spend hours at REV, writing. Because I’m taking up a seat, a parking space, and surfing the web on their free wifi connection, I buy things throughout the day: a grilled cheese sandwich here, an Americano there; but I was curious how he felt about customers who are not as considerate. “It kind of comes with the territory,” he says. “There are some who I wish would buy more, but if you buy something, then it’s OK.” The only thing that irritates him is when people sit down, hook up to the wifi, and don’t buy a thing. “That happens?” I asked incredulously. Continue reading