By now you have probably all seen this, especially since the artist has been on the talk show circuit, but on the off chance that you’ve been living in a cave, I offer the following video, produced by musician Dave Carroll.

While sitting on a United plane awaiting takeoff, Carroll saw luggage handlers tossing his guitar around the tarmac. He notified the flight attendants, all of whom were indifferent to his concerns. Upon arrival at his destination, Carroll’s worst fears were realized – the guitar was broken. Thus began a year-long fight with the airline, which repeatedly refused to reimburse Carroll for repairs. Disgusted, he recorded a song, “United Breaks Guitars,” and posted it to YouTube. To date, the video has been viewed by more than 7.4 million – yes, I said MILLION – people and the situation has become a public relations nightmare for United. Ya’ just gotta love social media! Give it a listen, it’s hysterical.