If you sell travel-related products or services and are considering entering into the world of blog advertising, please consider adding Hole in the Donut to your mix, as it is one of the top rated travel blogs in the world, according to the following sources:
- Invesp Consluting ranks Hole in the Donut as 96th in their overall travel blog category, 35th in unique monthly visitors, and 13th by the number of links to pages ratio
- PostRank.com ranks Hole In The Donut as one of the top 20 travel blogs in the world (currently #11)
- Technorati ranks HoleInTheDonut.com as the 206th most popular travel blog in the world, as determined by Technorati authority.
- Hole in the Donut is ranked 157th on Tips from the T-List (“T” for travel)

Alexa Rank
When compared with the entire Blogosphere, Hole in the Donut has:
- Google Page Rank of 4
- Alexa ranking of approximately 92,500 worldwide and 27,200 in the U.S., with these numbers showing improvement each month (the lower the number, the better the ranking)
- Compete Ranking of approximately 152,500 and falling (again, the lower the number the better)
- Per web host stats counter, Hole in the Donut receives between 25,000 and 30,000 unique visitors per month (this includes all feed traffic from sites such as Facebook, Twitter, Lonely Planet, and Tips from the T-List). Per Google Analytics, approximately 11,000 unique visitors per month visit the blog and its associated photo library. Both figures are as of February 2010 and are growing monthly.
- Nearly 1,500 Twitter followers, 390 friends in Facebook, a Hole In The Donut Facebook Page with 207 followers, 280 connections in LinkedIn, and 236 friends on Blog Catalog.
Author Barbara Weibel actively promotes Hole in the Donut through the following activities:
- A concerted Search Engine Optimization (SEO) program targets the following keywords: travel, traveling, travelling, authentic, backpacking, around the world, woman, women, hole in the donut, hole in the doughnut, holeinthedonut, midlife crisis, life, writing, photography, photographers, photos, yoga, spirituality, inspirational, dreams, joy, meaningful life, fulfillment, fulfilling, everyday heroes, undiscovered places, true to myself, unconditional acceptance, loving kindness, love, peace
- Internet marketing includes listings in all the major blog directories and blog aggregators, links from other travel sites, and paid positioning on Bloggapedia.com
- High quality writing that appears on a consistent basis, with at least three posts per week
- Active solicitation for rss subscribers and personal subscribers
- Active accounts with Google Analytics, a Google Webmaster account, and a Bing Webmaster account
- Comment and blogroll exchanges with other highly ranked blogs in the same genre
- Direct export of blog posts to StumbleUpon, Facebook, and Twitter
- Participation in social networking sites including StumbleUpon, Facebook, Twitter, LinkedIn, and Digg
- Full feed of posts imported into Tips from the T-List
- A featured writer in the LonelyPlanet.com Blogsherpa program, with full feed of all destination posts imported onto the LonelyPlanet website
Hole in the Donut is a favorite of more than just the search engines. In 2008 it won 10th place in the competition for best travel blog category at Divine Caroline and in 2009 placed 6th. Additionally, in mid-2009 it was awarded second place in TripBase’s Best North/South America travel blog category. Barbara Weibel’s travel expertise has been featured in podcasts on BriefcaseToBackpack.com and on the highly respected IAGblogPodcasts site.
Advertising on Hole in the Donut is offered in the form of banner ads and no-follow text links on the right-hand sidebar. Minimum term is six months with a year preferred. Payment is through PayPal. All ads must be pre-approved, as well as the sites to which they point. Ads are not accepted for pharmaceutical products, tobacco, alcohol, pornography, or any other products and services deemed unsuitable for this family friendly site. Email Barbara Weibel: donutmaster (at) holeinthedonut (dot) com for ad rates.
For more information about the power of the Blogosphere, please refer to Technorati’s State of the Blogosphere 2009 report or download this brief Word document titled: “Understanding the Power of the Blogosphere,” which provides facts from the exhaustive research conducted by Technorati, which has been tracking the Bloggoverse since its inception and is considered one of the preeminent sources on blogging.


After years of working 70 hours a week at jobs I detested, I felt like the proverbial "hole in the donut" - solid on the outside, but empty on the inside. Searching for meaning in my life, I abandoned my successful but unsatisfying career and set out on a six-month solo backpacking trip around the world to pursue my true passions of travel, writing, and photography. 
















