The recent elimination of booking fees for airfare now appears to have been just the first salvo in the war between online travel booking sites. Expedia and Orbitz yesterday announced that they are reducing fees on hotel rooms booked by July 15th. Additionally, Orbitz is now displaying the entire cost for hotel booking upfront, inclusive of fees and taxes, rather than tacking on the aditional fees at the payment screen – a practice long criticized by consumers as being deceptive. Although these latest discounts will no doubt be embraced by consumers, continued erosion of revenues in the industry could result in a round of failures, mergers, and/or acquisitions.













































